Kotler, Philip <br/><br/>
Marketing Management Analysis, Planning, Implementation, and Control 
/Edited by Philip Kotler 
 - New Delhi  Prentice-Hall Of India Limited  1995 
 - 801p. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M