Bhamhra,  A. S. and Chaudhury, A. K. <br/><br/>
Strategic Marketing 
/Edited by A. S. Bhamhra 
 - New Delhi  Anmol Publications   1999 
 - vii,213p. 
<br/><br/><label>ISBN: </label>8126102551 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA/S