TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Nikhilesh Dholakia
TI  - Marketing  Management Cases And Concept
SN  - 9780333902750
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Macmillan India Ltd.
ER  -