Belch, George E. ; Belch, Michael A. <br/><br/>
Advertising and promotion  :An integrated communications perspective  
/ by George E. Belch et.al 
 - 6th ed. 
 - New delhi:  McGraw-Hill publishing,  2004. 
 - xxvi, 779p. 
<br/><br/><label>ISBN: </label>0070581940 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A