Batra,G.S. <br/><br/>
Marketing Management 
/Edited by G.S. Batra 
 - First Edition 
 - New Delhi  Anmol Publication PVT LTD  1996 
 - VIII,309p. 
<br/><br/><label>ISBN: </label>8174881808 
<br/><br/><label>Dewey Class. No.: </label>658.8   / BAT/M