Hooley, Graham <br/><br/>
Marketing Strategy and Competitive Positioning 
/ by Graham Hooley 
 - 4th edition 
 - New Delhi;  Pearson Education in South Asia,  2009. 
 - xviii, 614p 
<br/><br/><label>ISBN: </label>9788131727997 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOO/M