Ramaswamy, V. S. ; Namakumari, S. <br/><br/>
Marketing Management  Indian context, Global perspective 
/ by V. S. Ramaswamy et.al 
 - 5th ed. 
 - New delhi:  McGraw-Hill education,  2013. 
 - xlv, 788p. ; 25 cm 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M