TY  - BOOK
AU  - Berry, Michael J.A.
AU  - Gordon S. Linoff
TI  - Mastering Data Mining: : The Art and Science Of Customer Relationship Management
SN  - 9971513692
U1  - 658.81 
PY  - 2003///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte. Ltd.
ER  -