Berry, Michael J.A. <br/><br/>
Mastering Data Mining  : The Art and Science Of Customer Relationship Management 
/ by Michael J.A. Berry 
 - Singapore;  John Wiley & Sons (Asia) Pte. Ltd.,  2003. 
 - xviii, 494pages. 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Dewey Class. No.: </label>658.81  / BER/M