TY  - BOOK
AU  - Berry, Michael J. A. and Linoff, Gordon S.
TI  - Mastering Data Mining: The Art ad science of customer Relation Management
SN  - 9971513692
U1  - 658.81 
PY  - 2002///
CY  - New York
PB  - John WQiley and Sons, Inc.
ER  -