Berry, Michael J. A. and Linoff, Gordon S. <br/><br/>
Mastering Data Mining  The Art ad science of customer Relation Management 
/by  Michael J. A.  Berry 
 - New York  John WQiley and Sons, Inc.  2002 
 - 494p. 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Dewey Class. No.: </label>658.81  / BER/M