Cateora, Philip R. <br/><br/>
International Marketing 
/ by Philip R. Cateora 
 - Thirteen Edition 
 - New Delhi;  Tata McGraw-Hill Publishing Company Limited,  2008. 
 - xxxi, 888p 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT/I