Marketing Management Cases And Concepts 
/ by Nikhilesh Dholakia [et.al] 
 - Delhi;  Macmillan Co. Of India,  1978 
 - xiv, 643p 
<br/><br/><label>ISBN: </label>0333902750 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHO/M