Kotler Philip <br/><br/>
Principles OF Marketing 
/ by Philip Kotler 
 - 10th ed 
 - New Delhi  Prentice -Hall of India  2003 
 - 661p.;1-19 
<br/><br/><label>ISBN: </label>8120323491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P