Kazmi, S. H. H.  <br/><br/>
Advertising & Sales Promotion 
/ by S. H. H. Kazmi and Satish K. Batra 
 - 2nd ed. 
 - New Delhi:  Excel Books,  2006. 
 - xiii, 633p.; 25 cm. 
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>Dewey Class. No.: </label>659.1  / KAZ/A