Akker, David A. <br/><br/>
Strategic Market Management 
/ by David A. Akker 
 - 6th ed. 
 - New york:  John Wiley & Sons,  2002. 
 - xiv, 338p. ; 16cm 
<br/><br/><label>ISBN: </label>9971513900 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK/S