Assael, Henry <br/><br/>
Consumer behavior and marketing action 
/ by Henry Assael 
 - 6th ed. 
 - New delhi:  Asian book private limited,  2006. 
 - xiv, 718p. 
<br/><br/><label>ISBN: </label>9812401229  0538867701 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS/C