Batra, Rajeev <br/><br/>
Advertising Management 
/ by Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New Delhi:  Prentice-Hall of India,  2007. 
 - xiii, 754p.; 23 cm. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT/A