Palmer, Adrian <br/><br/>
Introduction to Marketing   : theory and practice 
/ by Adrian Palmer 
 - New York;  Oxford University Press,  2004. 
 - xxiv; 645p 
<br/><br/><label>ISBN: </label>9780195672622 
<br/><br/><label>Dewey Class. No.: </label>658/8   / PAL/I