TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing Management: : Plannig, Implementation & Control : Global Perspective Indian Context
SN  - 9780333937198
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Macmilan India Ltd.
ER  -