Ramaswamy, V.S. <br/><br/>
Marketing Management  : Plannig, Implementation & Control : Global Perspective Indian Context 
/ by V.S. Ramaswamy 
 - 3rd ed. 
 - New Delhi;  Macmilan India Ltd.,  2002. 
 - xxxv;748p 
<br/><br/><label>ISBN: </label>9780333937198 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M