Cravens David,W <br/><br/>
Strategic Marketing 
/ by David W. Cravens 
 - 4th ed 
 - Australia  Irwin  1994 
 - 115p.;29cm 
<br/><br/><label>ISBN: </label>0256122121 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA/S