Palmer, Adrian <br/><br/>
Introduction to marketing theory and practice 
/ by  Adrian Palmer 
 - New delhi:  Oxford university press,  2004. 
 - xxiv, 645p. ; 20cm. 
<br/><br/><label>ISBN: </label>9780195672622 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL/I