Baker Michael J.  <br/><br/>
Macmillan Dictionary of Marketing and Advertising 
/by Michael J. Baker 
 - 3rd Edition 
 - Houndmills  Macmillan Business  1998 
 - xix,293p. 
<br/><br/><label>ISBN: </label>0-333-71566-7 
<br/><br/><label>Dewey Class. No.: </label>380.10  / BAK/M