Christopher, Martin and McDonlad,Malcolm <br/><br/>
Markting   An Introductory Text 
/by Martin Christopher and Malcolm McDonlad 
 - London  Macmillan Business  1995 
 - xiii, 336p. 
<br/><br/><label>ISBN: </label>0-333-62586-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHR/M