Perreault, William D. <br/><br/>
Basic marketing : a global managerial approach 
/ by William D. Perreault 
 - international ed. 
 - USA:  Gary Bruke,  1999. 
 - xxiv,791p. 
<br/><br/><label>ISBN: </label>0072380233 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER/B