TY  - BOOK
AU  - Fifield, Paul
TI  - Marketing strategy
SN  - 0750632844
U1  - 658.802 
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
N2  - Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text
ER  -