Fifield, Paul <br/><br/>
Marketing strategy 
/ by Paul Fifield 
 - 2nd ed. 
 - Oxford:  Butterworth-Heinemann,  1998. 
 - xxxvii, 308 p. : illustrations ; 24 cm. 
<br/><br/> Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text 
<br/><br/><label>ISBN: </label>0750632844 
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIF/M