TY  - BOOK
AU  - Aaker, Divid A.
TI  - Managing Brand Equaty: : Capitalizing on The Value of A Brand Name
SN  - 9780029001011
U1  - 658.827 
PY  - 1991///
CY  - New York: 
PB  - The Free Press, 
KW  - Brand
KW  - Management
KW  - Micropro
KW  - Schlitz
ER  -