Aaker, Divid A. <br/><br/>
Managing Brand Equaty  : Capitalizing on The Value of A Brand Name 
/ by David A. Aaker 
 - New York:   The Free Press,   1991. 
 - xiii, 299. 
<br/><br/><label>ISBN: </label>9780029001011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand<br/>Management<br/>Micropro<br/>Schlitz
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK/M