TY  - BOOK
AU  - Govindarajan, M.
TI  - Marketing Management: : Concepts, Cases, Challenges and Trends
SN  - 9788120332591
U1  - 658.8 
PY  - 2013///
CY  - Delhi: 
PB  - PHI Learning, 
KW  - Customerization
KW  - Demands
KW  - Management
KW  - Marketing
ER  -