Govindarajan, M. <br/><br/>
Marketing Management  : Concepts, Cases, Challenges and Trends 
/ by M. Govindarajan 
 - 2nd ed. 
 - Delhi:   PHI Learning,   2013. 
 - xx, 312p. 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customerization<br/>Demands<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV/M