TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Marketing Nuggets: : Conceptual Dimensions in Marketing
SN  - 9788125905387
U1  - 658.8 
PY  - 1998///
CY  - New Delhi: 
PB  - Vikas Publishing House, 
KW  - Brand Linkages
KW  - Management
KW  - Marketing
KW  - Nuggets
ER  -