Kumar, S. Ramesh <br/><br/>
Marketing Nuggets  : Conceptual Dimensions in Marketing 
/ by S. Ramesh Kumar 
 - New Delhi:   Vikas Publishing House,   1998. 
 - xi, 362p. 
<br/><br/><label>ISBN: </label>9788125905387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Linkages<br/>Management<br/>Marketing<br/>Nuggets
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM/M