Jha, S. M <br/><br/>
Services Marketing 
/ by S. M. Jha 
 - 7th ed. 
 - Mumbai:   Himalaya Publishing House,   2014. 
 - 783 p. 
<br/><br/><label>ISBN: </label>9789350247365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospital Marketing<br/>Management<br/>Marketing<br/>Turism
<br/><br/><label>Dewey Class. No.: </label>658.8  / JHA/S