TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic Marketing Problems: : Cases and Problems
SN  - 0205103332
U1  - 658.8 
PY  - 1987///
CY  - Boston: 
PB  - Allyn and Bacon, 
KW  - Decision Making
KW  - Management
KW  - Marketing
ER  -