TY  - BOOK
AU  - Lancaster, Geoff
AU  - Massingham, Lester
TI  - Essentials of Marketing
SN  - 9780070841819
U1  - 658.8 
PY  - 1988///
CY  - New Delhi: 
PB  - McGraw-Hill Book Company, 
KW  - Management
KW  - Marketing
KW  - Pricing
KW  - Sales
ER  -