Bursk Edward C. <br/><br/>
Cases in Marketing Management 
/ by Edward C. Bursk and Stephen A. Greyser 
 - 2nd ed. 
 - New Jersey:    Prentice- Hall,   1975. 
 - xv, 232p. 
 - Foundations of Marketing Series .
<br/><br/><label>ISBN: </label>0131188933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Acme Corporation<br/>Consumer Behaviour<br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.800926  / BUR/C