TY  - BOOK
AU  - Peebles, Dean M.
AU  - Ryans, John K.
TI  - Management of International Advertising: : A Marketing Approach
SN  - 0205079881
U1  - 659.1 
PY  - 1984///
CY  - Boston: 
PB  - Allyn and Bacon, 
KW  - Advertising
KW  - Management
KW  - Media Decisions
ER  -