Peebles, Dean M. Management of International Advertising : A Marketing Approach / by Dean M. Peebles and John K. Ryans - Boston: Allyn and Bacon, 1984. - vii, 296p. ISBN: 0205079881 Subjects--Topical Terms: AdvertisingManagementManagementMedia Decisions Dewey Class. No.: 659.1 / PEE/M