Shainesh, G. <br/><br/>
Customer Relationship Management  : A Strategic Perspective 
/ by G. Shainesh and Jagdish N. Sheth 
 - Delhi:   Macmillan,   2006. 
 - xii, 198p. 
<br/><br/><label>ISBN: </label>1403928622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM<br/>Customer Relation<br/>Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA/C