TY  - BOOK
AU  - Moorthi, Y. L. R.
TI  - Brand Managemnt: : The Indian Context
SN  - 8125907394
U1  - 658.827 
PY  - 1999///
CY  - New Delhi: 
PB  - Vikas Publishing House, 
KW  - Brand
KW  - Brand Equity
KW  - Management
ER  -