Moorthi, Y. L. R. <br/><br/>
Brand Managemnt  : The Indian Context 
/ by Y. L. R. Moorthi 
 - New Delhi:   Vikas Publishing House,   1999. 
 - xi, 171p. 
<br/><br/><label>ISBN: </label>8125907394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand<br/>Brand Equity<br/>Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOO/B