TY  - BOOK
AU  - Tull, Donald S. Tull
AU  - Howkins, Del I. 
TI  - Marketing Research: : Measurement and Method
SN  - 0024217808
U1  - 658.83 
PY  - 1984///
CY  - New York: 
PB  - Macmillan Publishing Company, 
KW  - Management
KW  - Marketing
KW  - Measurement Techniques
KW  - Research
ER  -