Tull, Donald S. Tull <br/><br/>
Marketing Research  : Measurement and Method 
/ by Donald S. Tull and Del I. Howkins 
 - 3rd ed. 
 - New York:   Macmillan Publishing Company,   1984. 
 - xvi, 794p. 
<br/><br/><label>ISBN: </label>0024217808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Measurement Techniques<br/>Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL/M