TY  - BOOK
AU  - Mellott,  Douglas W.
TI  - Fundamentals of Consumer Behaviour
SN  - 0023802804
U1  - 658.83 
PY  - 1983///
CY  - U. S.: 
PB  - Macmillan Publishing Company, 
KW  - Consumer Behaviour
KW  - Management
KW  - Market
KW  - Social Group
ER  -