Belch, George E. <br/><br/>
Advertising and Promotion  : An Integrated Marketing Communications Perspective 
/ by George E. Belch, Michael A. Belch and Keyoor Purani 
 - 7th ed. 
 - New Delhi:   Tata McGraw Hill Education,   2012. 
 - xxxiii, 1075 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Management<br/>Print Media<br/>Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A