TY  - BOOK
AU  - Abell, Derek F.
AU  - Hammond, John S.
TI  - Strategic Market Planning: : Problems and Analytical Approaches
SN  - 0138510490
U1  - 658.8 
PY  - 1979///
CY  - New Jersey: 
PB  - Prentice Hall International, 
KW  - Business
KW  - Management
KW  - Market Planning
KW  - Market Share
ER  -