Nargundkar, Rajendra Marketing Research : Text and Cases / by Rajendra Nargundkar - 3rd ed. - New Delhi: Tata McGraw-Hill Publishing Company, 2008. - xxvi, 532p. ISBN: 9780070220874 Subjects--Topical Terms: ManagementMarketing ResearchMonotonySampling Plan Dewey Class. No.: 658.83 / NAR/M