TY  - BOOK
AU  - White, Roderick
TI  - Advertising: : What it is and How to Do It 
SN  - 9780077077648
U1  - 659.1 
PY  - 1993///
CY  - New Delhi: 
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Agency
KW  - Management
KW  - Marriage Business
ER  -